One-day training course to upskill all aspects of your international SEO game.
If you want to improve your knowledge of international strategies and tactics, get hands-on, practical advice for increasing global visibility and learn the latest trends in SEO, this workshop is for you.
Why attend the International SEO Workshop?
It’s a small group session, meaning it’s interactive, collaborative, and full of opportunity for you to get involved, ask questions, and put the theory into practice.
Led by experienced practitioners who work day in, day out on global SEO projects, you’ll learn proven methods and see real-life examples and how they can apply to your business.
The workshop is delivered in English and tickets include access to the International Search Summit Barcelona on 13 November 2025.
What will you get from the workshop?
A deeper understanding of core international SEO concepts
Processes and frameworks to apply in your work
Recommendations of workflows, reports, and tools to save time and add value
Discussion with fellow SEOs to share experiences and learn from each other
Examples of success in international campaigns
The confidence to work on international websites
Workshop content
International search
How to use Google E-E-A-T for SEO
Understanding search intent in different markets
Content
Entity-based optimisation
International site structures and geo-targeting
International site structures and geo-targeting
Indexing and crawling strategies for international sites
Hreflang for international websites
Technical SEO
Javascript SEO from an international site perspective
International website migrations
This workshop is aimed at intermediate-level or above SEOs with a good understanding of the fundamentals.
Trainers
Arkadiusz Kostrzycki
SEO Lead, Webcertain Arkadiusz leads the SEO team at Webcertain, where he has been working since 2007. With over 15 years of hands-on experience in international SEO, particularly in the area of technical SEO, he has helped clients with many challenges, ultimately leading to successful outcomes and improved SEO performance. With his experience and strong analytical skills, he provides invaluable input to developing and deploying international SEO strategies, improving the organic performance of websites across multiple markets and managing the workflow of SEO activities. Arkadiusz is from Poland, but grew up in Canada and moved to the UK in 2007.
Sanja Markovic
Senior SEO Specialist, Webcertain Sanja is a Senior SEO Specialist & Assistant Manager at Webcertain and has worked in SEO since 2015. She conducts SEO audits and creates SEO strategies, always having in mind the most innovative and most effective solutions. She is passionate about creating content strategies and new methodologies for content optimisation. Sanja speaks Serbian, English and Spanish, and is familiar with the basics of Chinese. Originally from Serbia, Sanja now lives in Spain.
Buy tickets
12 November 2025 | World Trade Center Barcelona
There are limited places so book early to secure a spot.
The International Search Summit is a 3 track conference, with 30 sessions covering international SEO, content and paid search.
Please read the event Code of Conduct
ALL TICKETS INCLUDE
Workshop and full-day International Search Summit ticket
Refreshment breaks and lunch
Two networking parties
Access to Webcertain's international digital marketing Self-learning platform.
Cancellation policy
Tickets cancelled 10 days before the event will receive a full refund. Tickets can be transferred to another person at any time.
Got a question for us?
If you’ve got a question about the event or would like any additional information, get in touch!
Upcoming events
Designed to support global marketers navigating the complexities of managing international content, websites and campaigns, Webcertain events offer an open and friendly space to share, learn and connect.
International Social Summit
Industry experts and global brands meet for a day full of learning and sharing on all things international social media.
International Social Workshop
A small group one-day workshop that will arm you with the knowledge and confidence to pitch for and justify your global social budget.
International Search Summit
3 tracks packed full of the latest trends, tactics and strategies for international SEO, PPC and content marketing.