Fun. Motivating. Thought-provoking.
A social event packed with learning, networking and conversation.
A place for social media, content and digital marketers to connect, collaborate and grow together.
Why attend the International Social Summit?
Expand
Learn tactics and insights specific to international campaigns and platforms
Grow
Be inspired to think differently and leave with fresh ideas to elevate your social success
Learn
Tried and tested approaches, frameworks, processes and creatives that you can apply
Connect
Meet fellow global social professionals and make valuable connections
Testimonials
What did past ISS attendees think of the event?
Agenda
Pre-conference drinks reception
19:00 – 21:00
Complimentary pre-party at city centre venue
Registration and coffee
Track 1
From unnoticed to unforgettable: Tapping into cultural preferences Magali Mas D'Amato - Cult Leaders
Social media is ruthless: You are either different or forgotten. Brands need to stand out in a sea of sameness; everyone and anyone is fighting for the spotlight and yet only a few brave ones manage to catch people’s attention. In this session, you will learn how to position yourself to stand out from your competitors, how other brands navigate cultural differences and how you can craft unique experiences for your customers.
Strategy? No. Storyline. Mercy Fulani - Noticed
This session aims to shed light on one of the most valuable keys to building an engaged audience: storytelling. Brands are struggling to stand out and many businesses nowadays almost seem like a ‘copy and paste’ when it comes to content, which audiences are growing tired of. Storytelling gives a business a unique edge; that human-to-human content that people around the world respond well to.
Building a niche B2B brand through social media: Insights and tactics Elena Zhigalina - DLL Group
In this session, you will discover how to transform your social media presence into a powerful driver of brand awareness, thought leadership, and lead generation for niche B2B markets. Elena Zhigalina will share actionable strategies tailored to companies targeting specialised industries, with a focus on leveraging LinkedIn and video formats to connect with decision-makers and enhance brand recall. Through concrete examples, you will learn how to position your brand effectively in a complex niche market, using the right tactics to attract your target audience.
Track 2
Human Trust Vs AI: Why Authentic Videos Will Save Us Anthony Leung - Mean Write Hook
What a funny time we’re in. AI can write, generate, and mimic almost anything. Trust has never been harder to earn… or easier to lose.
But there’s one thing machines still can’t fake: a real human, speaking directly to you.
In this talk, Anthony makes the case for short, authentic video as your most powerful edge in the age of AI. You’ll learn why showing up naturally on camera is what builds trust in 2025, and how pairing that with real-life moments, like live events, can amplify it even further.
Building brands organically on TikTok: What works, what doesn't, what lasts Sam Gillies - Nonsensical
With TikTok constantly evolving, the rules of organic brand growth on TikTok are shifting faster than ever. What worked last year might not cut through today, and brands that fail to adapt risk fading into obscurity on TikTok. In this session, Sam will break down the strategies that drive real engagement, the mistakes that brands keep making, and the tactics that stand the test of time.
From grabbing attention in the first three seconds to keeping audiences coming back for more, we’ll explore how brands internationally can build a loyal community, maximise retention, and create content that’s both memorable and algorithm-friendly—without relying on paid media. Whether you’re a brand looking to refine your TikTok presence or just getting started, this session will arm you with a battle-tested playbook for organic success.
Supercharge your reach with optimised video content Adam Chandler - Reel Film
In this session, Adam Chandler will delve into how best to engage and attract your audience with video content. One size does not fit all when it comes to video in 2025. Video is a key player in the marketing mix with different audiences on different platforms, diverse audiences wanting to see different content on their chosen platforms and international audiences engaging with different trends. Mix into that keeping up view rates, searchable terms to be found, dynamic calls-to-action, accessibility and social segmentation – you cannot be blamed for considering it a bit of a minefield and work overload.
This session is about making the complex simple. Adam will showcase how this can be streamlined to an effective process, that sees your budget stretch and your streamlined strategy deliver more – all whilst producing highly creative work that delivers results – making video a game-changer and no-brainer as part of your 2025 strategy.
Track 1
One brand, many voices: Managing global brand consistency with social listening Anna Milburn - Webcertain
For global brands, striking the right balance between consistency and cultural relevance is both an art and a science. This session will explore how social media listening can help brands maintain a strong, unified identity whilst adapting to diverse regional markets and evolving consumer behaviours.
Anna will showcase how leading brands use social listening to monitor brand perception across different geographies, identify cultural nuances that require tailored messaging, and ensure that local campaigns align with global brand values. Through real-world examples, you will see how data-driven insights can prevent brand fragmentation, manage reputational risks, and foster authentic connections with audiences worldwide.
The power of localisation in global marketing campaigns Antonella Alterio - Skyscanner
In today’s global marketplace, successful marketing campaigns require more than just translation. In this session, Antonella Alterio from Skyscanner will explore how localisation can elevate your marketing efforts by considering cultural contexts, visuals, colours, symbols and market-specific product features. By paying attention to these small details, you can build meaningful connections with diverse audiences around the world. You will learn how to think beyond the English box, create flexible and scalable designs, and involve localisation experts early in the process. Discover how strategic localisation can drive global campaign success and help you better serve and connect with customers from all corners of the globe.
Social for all: Accessibility practices for your favourite platforms Maddie Alvarez - Evans Hunt
Whether it is a hot topic or a brand-new term for you, you are likely already thinking about web accessibility. It all comes down to reducing barriers and increasing access to information. When we consider accessibility, we include millions of global users (and their buying power) in our conversations.
Track 2
From gut-feel to international growth: How to make paid social creative work smarter Amy Stamper - Impression Digital
In today’s connected world, the key to scaling internationally is not just running ads – it is running smart, locally relevant and performance-driven ads. In this session, Amy Stamper will explore how to take the subjectivity out of creative whilst driving results across diverse markets.
Calculating the ideal YouTube Ads budget for measurable impact in every market Raquel Abella & Michael Holland - WeDiscover
Many marketers approach YouTube advertising with a “try and see” mindset, often struggling to prove its value when results are not immediately visible, leading to campaigns being abandoned after a few failed trials. In this session, we will present a comprehensive framework for structuring YouTube campaigns that drive measurable business impact. A key focus will be on helping the audience understand how to calculate the minimum budget needed to see a tangible impact on business metrics.
Bringing culture to life: How we drive engagement at Mercedes-Benz.io through social media Patricia Fernandes - Mercedes-Benz.io
This session will dive into the strategic approach behind Mercedes-Benz.io’s social media presence, showcasing how they use digital platforms to highlight their culture, values and the people who shape their company.
Patricia Fernandes will explore key projects and campaigns designed to foster engagement and interaction, both internally and externally, strengthening our identity as a company. By reinforcing excellence, collaboration and innovation, these initiatives not only celebrate our MB.ioneers but also create an authentic and engaging employer brand.
Attendees will gain inspiration and insights into how social media can be leveraged to connect, inspire and engage employees, driving meaningful participation and reinforcing the company’s values in a digital space.
Track 1
1m+ impressions, 130+ countries and 1 global community: A case study in organic brand advocacy Olivia Mae Hanlon & Amy Lewin - Girls in Marketing
Over the last three years, Girls in Marketing’s free digital programmes have grown into a global movement, reaching participants in over 130 countries and generating over 1 million social media impressions last year alone.
But how do you create something that people want to talk about, share and engage with on a global scale?
This talk will explore the social impact of Girls in Marketing’s programmes and how they have built an engaged, worldwide community through organic social advocacy.
Digital Leadership: Elevating C-Level presence for business impact Federico Sbandi - Digital Combat Agency
In a hyper-connected world, CEOs and top executives are both corporate leaders and influential voices shaping industries, attracting talent, and driving business growth. The challenge is for executives to build a powerful presence on LinkedIn, podcasts and other channels, without it feeling forced or superficial.
This session will explore the strategic frameworks behind Digital Leadership, showing how executives can elevate their personal reputation, amplify brand awareness, and connect with key institutional stakeholders. Industry peers, investors, media, partners, clients, and top talent.
Become a brand worth following: 5 principles for a brand that truly connects Pedram Parsaian - FOLLOW Austria
In today’s creator economy, the brands that thrive are the ones that truly connect. Yet, many still treat social media as an afterthought: wasting budgets and missing opportunities. This session reveals the five key principles to build a global brand people actually follow. Pedram will share how he’s taught businesses worldwide to use social media to attract customers, engage communities, and stand out in a crowded digital space. Pedram’s approach is simple yet powerful: do social media right. His agency, FOLLOW, has become the go-to for those looking to create brands that people talk about and connect with instantly.
Track 2
Beyond borders: Navigating regional social platforms for success César Gonçalves - Webcertain
Social media isn’t one-size-fits-all – what works on Instagram in the US may not translate to success on WeChat in China or LINE in Japan. As global brands expand their digital strategies, understanding regional social platforms is critical to engaging audiences in a way that resonates.
In this session, we’ll explore how local platforms like WeChat, Little Red Book, and LINE have evolved to fit unique cultural and consumer behaviors—and how brands can leverage them effectively. From platform-specific features to audience expectations, we’ll provide insights, case studies, and actionable strategies to help marketers tailor their approach not just by country, but by the social networks that dominate each market.
Scaling LinkedIn for international impact without the icky cold outreach strategies Viktoria Jancurova - Viktoria Jancurova Personal Branding
In this session, Viktoria Jancurova will introduce her LINK Method (Leverage, Interact, Nurture & Convert) and show how to adapt these pillars for international audiences by leveraging brand ambassadors, employee advocacy, and hyper-targeted community building to create loyal, engaged networks that amplify brand presence and drive strategic business goals worldwide. She’ll also dive into the challenges of running LinkedIn strategies in multiple languages and explore how your audience can empower their internal teams or brand ambassadors to become LinkedIn advocates worldwide.
Unlocking EU markets: The native insight advantage Ronja Andrea Ostner - Connective3
Attendees will discover how leveraging social media and influencer marketing with native insights can unlock success in the EU market. This session will focus on identifying the right influencers for regional audiences, building authentic partnerships and tailoring content to resonate with local consumers. You will gain insights into platform-specific engagement trends and strategies for maximising reach whilst staying culturally aligned.
Complementing this, Ronja Ostner will explore how digital PR strategies, rooted in local market knowledge, can enhance campaign effectiveness. From navigating diverse media landscapes to mastering language nuances for PR authenticity, you will learn how combining these approaches creates a holistic, impactful communication strategy. Real-world case studies will showcase how integrating influencer marketing, social media and digital PR can drive measurable success across the EU.
Track 1
AI vs. Automation vs. Authenticity: The social holy trinity Pedram Parsaian , Diego Bartolome, Fiona Bradley
In the ever-evolving world of social media, success rarely comes from a one-size-fits-all approach. This engaging panel explores the roles of AI, automation, and authenticity – not as rivals, but as powerful tools that, when used wisely, can complement each other. Industry experts will debate when to lean into AI-driven insights, where automation adds real value, and why human authenticity still matters more than ever. Through real-world examples and forward-looking perspectives, the panel will unpack how to blend these elements for maximum impact. Expect lively discussion, strategic takeaways, and a fresh perspective on building smarter, more resonant social media strategies.
Track 2
Navigating cultural nuance: Straight talk strategies for global success Nicole Schreiber, Oriol Planas, Antonella Alteiro
In today’s interconnected world, cultural fluency isn’t optional—it’s essential. This panel cuts through the buzzwords to deliver straight talk on what it really takes to build globally resonant strategies that respect local realities. From decoding regional sensitivities to avoiding one-size-fits-all messaging, we’ll explore how brands can engage authentically across borders without diluting their core identity. Hear from global leaders who’ve learned—sometimes the hard way—how to turn cultural complexity into strategic advantage. Whether you’re scaling up or refining your cross-market approach, this session will arm you with unfiltered insights, actionable frameworks, and the confidence to lead with cultural intelligence.
Drinks reception
Complimentary drinks reception
Fun. Motivating. Thought-provoking.
A social event packed with learning, networking and conversation.
A place for social media, content and digital marketers to connect, collaborate and grow together.
Speakers
Antonella Alterio
Skyscanner
With over 10 years in localisation, I’m passionate about languages, cultures, marketing, and SEO.
More about Antonella
With over 10 years in localisation, I’m passionate about languages, cultures, marketing, and SEO. I love raising awareness about cultural diversity and localisation challenges. I’m dynamic, reliable, outgoing – and love sharing fun facts about different cultures and languages. Whether it’s an interesting tidbit about a local custom or a quirky language fact, I enjoy making learning fun and engaging for everyone around me.
Nicole Schreiber
TransPerfect Digital
Nicole is the Head of Global Market Intelligence and Social at TransPerfect Digital.
More about Nicole
Nicole is the Head of Global Market Intelligence and Social at TransPerfect Digital. With over ten years of experience, Nicole guides international brand strategies that are rooted in thorough and methodical market research. She has a strong understanding of cultural nuances and the impact that these can have when adapting an approach across different markets globally.
Oriol Planas
Dragons Group
Oriol Planas is a seasoned strategist with more than seven years of experience driving brand growth through content, audience intelligence, and trend-led strategy.
More about Oriol
Oriol Planas is a seasoned strategist with more than seven years of experience driving brand growth through content, audience intelligence, and trend-led strategy. He currently serves as Strategy Director at Dragons Group in Barcelona, where he drives initiatives that bridge strategic planning with cultural relevance and insight-driven storytelling.Prior to this, Oriol spent over four years at PlayGround, one of Spain’s & LATAM’s most culturally attuned media platforms. As Audience & Strategy Manager and previously Content Strategist, he immersed himself in the dynamics of digital behavior and shifting online communities. Deeply trend-inclined and fascinated by how audiences interact with content, Oriol consistently translated cultural signals into actionable strategy—positioning brands at the heart of what’s next.
Michael Holland
WeDiscover
Michael has been working agency-side in digital marketing for over six years.
More about Michael
Michael has been working agency-side in digital marketing for over six years. In this time, he has developed his expertise in media measurement, particularly media mix modelling and incrementality testing, delivering projects at scale in this field across a host of global clients. As a data scientist at WeDiscover, he has helped to shape the video proposition from a measurement perspective, and continues to work with clients on how to leverage their advertising spend most efficiently.
Patricia Bilimória Fernandes
Mercedes-Benz.io
Patricia has been a Social Media Manager for almost ten years and currently leads social media at Mercedes-Benz.io.
More about Patricia
I’ve been a Social Media Manager for nearly a decade, crafting brand narratives and driving engagement across different industries.
Currently, I lead social media at Mercedes-Benz.io, where I focus on strategy, content creation, and personal branding, particularly within the tech and B2B space. Beyond my day-to-day work, I’m passionate about DEI initiatives and have been sharing my knowledge through workshops on personal branding for tech professionals. I believe in the power of authentic storytelling, creativity, and digital culture to shape meaningful connections.
Outside of work, you’ll probably find me discovering new music, cooking, taking on reading challenges, trying out new restaurants, traveling, or loving dogs.
Ronja Andrea Ostner
Connective3
With a background in tourism economics and a master’s degree in business psychology, Ronja has started her digital marketing career in the influencer and social media space.
More about Ronja
With a background in tourism economics and a master’s degree in business psychology, I have started my digital marketing career in the influencer and social media space. I have in-house and agency experience and to expand my knowledge, I have moved into a digital PR role, just over a year ago. As a German native, I am involved in all things DACH as well as international accounts. I love keeping up to date with the digital marketing space, connecting with fellow professionals and deep diving into marketing psychology and analytics.
Anna Milburn
Webcertain
Anna is passionate about building long-term strategic partnerships with clients through advising and consulting.
More about Anna
Anna is passionate about building long-term strategic partnerships with clients through advising and consulting. With extensive experience in dealing with complex international digital projects, she enjoys applying her diverse skillset and identifying the best solution for global brands. Familiar with a variety of industries, including travel, education, manufacturing and technology, and a wide range of digital channels, Anna ensures that all clients’ international digital strategies are appropriately adapted to each target market.
Amy Lewin
Girls in Marketing
Amy Lewin is Marketing and Commercial Director at Girls in Marketing and co-host of The Girls in Marketing Podcast.
More about Amy
Amy Lewin is Marketing and Commercial Director at Girls in Marketing and co-host of The Girls in Marketing Podcast.
With over nine years of marketing and communications experience working in-house for B2B organisations, the higher education sector and startups, her expertise is in organic marketing with a focus on marketing strategy, brand building and campaigns.
Amy also has a love for skill-sharing and mentorship and has trained over 8,000+ professional and aspiring marketers through digital marketing programmes, webinars and mentoring.
Mercy Fulani
Noticed
Mercy Fulani is a digital marketer and designer with over five years of industry experience, and specialising in content and social media marketing.
More about Mercy
Mercy Fulani is a digital marketer and designer with over five years of industry experience, and specialising in content and social media marketing.
She was recognised as a Top 24 Marketer of 2024 by the Girls in Marketing community. Over the years she has worked with a range of business owners and organisations to help them elevate their brand.
She is a Real Role Model and a mentor for DigitalHer, an initiative by Manchester Digital that aims to empower and inspire women and girls from all over the country that are working in tech.
Pedram Parsaian
FOLLOW Austria
Since studying marketing over ten years ago, Pedram has built three companies with a digital focus, launched over nine FMCG brands with influencers or celebrities, and managed over 250 brand social accounts.
More about Pedram
Since studying marketing over ten years ago, I have built three companies with a digital focus, launched over nine FMCG brands with influencers or celebrities, managed over 250 brand social accounts, conducted more than 500 influencer marketing campaigns and generated over 56,000 sales online through organic social media and influencer marketing. My main focus since 2022 is expanding our agency FOLLOW, which is the #1 agency in Austria in all things social media and influencer marketing with a client base ranging from UNIVERSAL, BMW, FIVE GUYS & many more. With our team of 25+ people, our purpose lies in showing corporate brands how to do social media the right way: no interrupting users in their natural habitat, but becoming a brand which users want to follow and engage with. A brand worth following, as we call them. A love brand, as many other people call them.
Viktoria Jancurova
Viktoria Jancurova Personal Branding
Viktoria is a LinkedIn expert showing service-based business owners and CEOs exactly how to use their personal brand to turn content into paying clients.
More about Viktoria
Viktoria is a LinkedIn expert showing service-based business owners and CEOs exactly how to use their personal brand to turn content into paying clients. With over 1,000 published posts and a community of 20,000+ followers, she helps clients attract high-paying dream clients without awkward sales tactics. Her strategies amplify voices, unlock opportunities, and drive real results.
Federico Sbandi
Digital Combat Agency
With 12 years in digital marketing, Federico has worked globally – Rome, Milan, San Francisco, Dublin, and now London – developing digital strategies for global brands and top executives.
More about Federico
With 12 years in digital marketing, Federico has worked globally – Rome, Milan, San Francisco, Dublin, and now London – developing digital strategies for global brands and top executives.
He has served clients like Allianz, Eataly, Moncler, Novartis, Philips, TikTok, and today his agency works with top brands and C-Levels from Adidas, Banca Sella, and Chef in Camicia, and specialises in positioning top executives on LinkedIn.
He has been working for years with CEOs of publicly traded companies and those with $1B+ in revenue. He develops their strategy, serves as their ghostwriter, and ensures their reputation is elevated.
Beyond consulting, he holds seminars around career advancement strategies at HEC Paris Business School, and contributes as a blogger to Il Fatto Quotidiano covering digital trends.
Fluent in Italian, English, and Slovak, he brings a multicultural approach to business and a fighter’s mindset from 17 years in combat sports. He is currently training in kickboxing at Fight City Gym.
Adam Chandler
Reel Film
Adam founded Reel Film in 2015 and has worked with over 300 clients on over 2,500 projects.
More about Adam
Adam has a wealth of experience in the TV and film industry, with over 30 credits from the BBC, ITV, and Channel 4, plus many different indie companies around the country, working on mainstream daytime TV, special commissions and live content.
Adam founded Reel Film in 2015 and has worked with over 300 clients on over 2,500 projects. Clients include global names such as Netflix, Disney, Formula One, the NHS and Hilton.
Elena Zhigalina
DLL Group
Elena Zhigalina is a marketing and brand professional with over 14 years of experience in crafting brand strategies, driving company positioning and communications, and managing integrated campaigns.
More about Elena
Professional snapshot:
Elena Zhigalina is a marketing and brand professional with over 14 years of experience in crafting brand strategies, driving company positioning and communications, and managing integrated campaigns. As Head of Brand and Communications at zolar, she spearheaded the development of a new value proposition for the B2C market, ultimately leading to zolar’s recognition as one of Germany’s Top 10 Startup Brands in 2024 (business punk).
Latest professional highlights:
Elena’s career is marked by impactful achievements that blend strategic vision with hands-on execution:
At zolar:
– Developed and launched to the German market B2C and B2B customer-focused value propositions.
– Implemented a brand measurement framework, enabling efficient tracking of brand performance.
– Directed video campaigns such as testimonial campaign and handball partnership.
– Restructured the Brand & Communications department, creating a high-performing and efficient team.
At Jimdo:
– Led a brand activation campaign that won a Platinum DotComm Award (campaign details).
– Introduced an influencer approach, with Jimdo customers as brand ambassadors. (campaign example)
– Launched an educational course for small businesses (watch here).
– Positioned Jimdo CEO as the Small Business Community leader
Elena holds an MBA in Marketing and Innovations from WHU – Otto Beisheim School of Management, where she was awarded the prestigious Women in Business scholarship. She has also completed an executive education program at Columbia Business School and holds degrees in International Marketing and Media Production.
Personal story:
Elena’s career reflects her passion, adaptability and resilience across continents and industries. Elena is passionate about empowering women during professional transitions. She contributed to the Venturing Women podcast and actively supports women as a mentor, an investor in women-led startups, and a member of the Women Empowerment Council. A proud mother of a son, a volunteer in international sport and music events, she also advocates for finding balance between a thriving career, personal fulfillment and family life.
Maddie Alvarez
Evans Hunt
Maddie is not your average strategist. She’s a multi-disciplinary marketer applying user experience and research to award-winning digital initiatives.
More about Maddie
Maddie is not your average strategist. She’s a multi-disciplinary marketer applying user experience and research to award-winning digital initiatives. When she’s not digging into scroll-stopping content, she’s learning about how technology changes human behaviour. Her client list includes Travel Alberta, Amazon, Pfizer, and COBS Bread.
Magali Mas D’Amato
Cult Leaders
Magali is a Marketing Consultant that helps global brands stand out from the crowd by doing cool stuff on socials.
More about Magali
Magali is a Marketing Consultant that helps global brands stand out from the crowd by doing cool stuff on socials. She’s been doing corporate training on the importance of Social Media & Community Building since 2020, working with brands like Nissan, Nationwide, Avene, Visa, and others. She specialises in helping international companies with their social media strategy and online comms to go from unnoticed to unforgettable!
Raquel Abella Romano
WeDiscover
With over ten years of experience in paid media across various industries, Raquel has worked with top UK companies in both agency and in-house roles.
More about Raquel
With over ten years of experience in paid media across various industries, Raquel has worked with top UK companies in both agency and in-house roles. As WeDiscover’s first employee, she’s had the opportunity to lead impactful projects, contribute to award-winning campaigns, and be part of the company’s remarkable growth, including its participation in the exclusive Google Video Expert Partner Program 2024-2025.
Sam Gillies
Nonsensical
Sam’s expertise covers organic growth, paid activations, TikTok Shop campaigns, influencer partnerships, and holistic TikTok strategies.
More about Sam
With a passion for creative storytelling, Sam Gillies has led Nonsensical to achieve 1 billion video views internationally across TikTok. His expertise spans organic growth, paid activations, TikTok Shop campaigns, influencer collaborations, and comprehensive TikTok strategies. Sam’s focus on authentic content creates impactful results across TikTok campaigns that generates meaningful engagement for brands.
Amy Stamper
Impression Digital
Amy is an expert in Paid Social with over ten years of experience. She is passionate about using ads alongside creative and measurement strategies to drive measurable results.
More about Amy
Amy is an expert in Paid Social with over ten years of experience. She is passionate about using ads alongside creative and measurement strategies to drive measurable results.
César Gonçalves
Webcertain
César’s goal is to provide holistic multi-channel digital strategies, tailored to each client and each target market.
More about César
Experienced in working with clients from across the globe, César’s goal is to provide holistic multi-channel digital strategies, tailored to each client and each target market. With a strong and multidisciplinary background, he holds a BA in International Relations and an MA in Marketing. He is always keen to learn more about new trends in international digital marketing and how they might impact the industries his clients operate in, so he can help them stay ahead of the curve.
Olivia Mae Hanlon
Girls in Marketing
Olivia is an entrepreneur, keynote speaker, podcaster, and mentor. Alongside her work at Girls in Marketing, Olivia is the Co-Founder and CMO of Passata, an AI productivity startup.
More about Olivia
Olivia is an entrepreneur, keynote speaker, podcaster, and mentor. Named in Forbes 30 Under 30 in 2024, she is the award-winning Founder and CEO of Girls in Marketing, a female-led organisation that provides accessible learning resources for marketers. Alongside her work at Girls in Marketing, Olivia is the Co-Founder and CMO of Passata, an AI productivity startup. With 8+ years of experience in business and marketing; Olivia’s expertise lies in brand building, marketing growth, and strategy as well as creative campaigns and podcasting, Olivia has trained over 12,000 marketers and led internships with brands like Adobe and monday.com.
Fiona Bradley
FB Comms
Fiona is the Founder & Director of FB Comms, a social media content agency, named Start-Up of The Year 2024 at the EU Content Awards.
More about Fiona
Fiona is the Founder & Director of FB Comms, a social media content agency, named Start-Up of The Year 2024 at the EU Content Awards. Having created content and run campaigns for the likes of the NHS, Rolex, Coca-Cola, and growing many start-ups, Fiona was named Digital Agency Owner of The Year 2023. A small but mighty business, she single-handedly grew to a multi-six-figure company, making clients over £2million in 2025 so far. Alongside running networking events and guest lecturing MSc Marketing students at Durham University, she’s a coach for the Riding for The Disabled Association.
Diego Bartolome
TransPerfect
Diego Bartolome, Head of Generative AI at TransPerfect, is a specialist in leveraging artificial intelligence for digital content creation.
More about Diego
Diego Bartolome, Head of Generative AI at TransPerfect, is a specialist in leveraging artificial intelligence for digital content creation. His expertise spans machine translation in over 150 languages, large-scale generation of e-commerce product listings and destination content, synthetic image creation and description, AI-driven video production, and much more.
Anthony Leung
Mean Write Hook
Anthony helps founders and business leaders turn the expertise in their heads into short videos that feel natural and actually get watched.
More about Anthony
Anthony helps founders and business leaders turn the expertise in their heads into short videos that feel natural and actually get watched. After 15 years crafting stories for brands like Pret and JUST EAT, he now runs Mean Write Hook, a video service built around clarity, confidence, and human connection.
His approach goes beyond typical video content. Hitting record is only 20% of the job. The real work is helping founders show up naturally and consistently, connecting with their audience in a way that drives real business. It means rethinking video not as just another piece of content, but as a relationship-builder.
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12 June 2025 – World Trade Center Barcelona
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Full-day conference in Barcelona
Refreshment breaks and lunch
Pre-event party and post-event networking drinks
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Cancellation policy.
Tickets cancelled one month before the event will receive a full refund. However, cancellations after this date cannot be refunded. Tickets can be transferred to another person at any time.
Venue
1ª planta, Edif. Este, Moll de Barcelona, s/n, 08039 Barcelona, Spain
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